WHY WE ARE DIFFERENT

The fitness industry is different than any other business out there. Many entrepreneurs have jumped into this industry with the notion that they could apply their existing business savvy to what appears to be a “simple business model” and proceed to ring the register. Anyone who has been in the business will truly recognize that this is not necessarily the case.

As the public has become more aware of the importance of health and fitness, many have chosen to become part of this industry. The competition has grown to be the “stiffest” ever. With a gym, yoga or personal training studio opening on every block, you need marketing promotions that have proven results – there’s no room in your budget for error.

We are not a Printing Company or Mail House

Most of the companies that sell health club marketing campaigns are glorified printers that feature hundreds of postcards for you to choose from… they look good and even sound good but there is no way these promotions have been tested correctly; except maybe on YOU the customer. If you have used these companies, I am sure we all have, you know the results were mediocre at best. These companies make their money on mailing lists, postage and printing which is all fine and well, someone has to. One of these biggest problems these companies have is the ability to test the various promos featured in every mail piece they offer. They simply lack the testing ground since they do not and have not owned and operated health clubs.

No Monthly Fees

In addition to the mail house printing marketing companies we now come across the health club consulting companies that charge you a few hundred dollars or so each month for which proceed to bombard you with information on a monthly basis, 50% of which you already know and the other 50% is information full or great ideas, that if you had the time to parlay into your current systems and promotions would be great. These companies seem to put the ball back into your court or even refer you to get another vendor, and month after month you feel obligated to keep yourself inundated with this information provided to you simply because you’re paying for it. My Gym Marketing’s campaigns are a simple one time purchase. They come complete with postcards, newspaper ads, coupon mailers, scripts for your staff; follow up letters of every sort and more. Nothing to really think about, just implement. Then put our product on your shelve until you feel the time is right t o rotate the campaign back into your marketing calendar. You do not have to keep paying for it month after month. You made the investment, you own it.

Tested Results

Our founders have owned, operated and marketed health clubs in urban and suburban areas for the past 17 years. We understand what it takes to run a health club and what it feels like to stress over getting more members and getting the perfect systems for front desk, personal training and sales staff to assist in your overall goals.

Our products have been tested on dozens of zip codes, thousands guests, thousands of expired and thousands of current members. We do not showcase an infinite amount of products – just the promos that we know first-hand will make you money the very first month you use them.

We Truly Care

We care about you more than anyone else out there. We know that everyone says that, every company claims to care about their clients and have the best customer service. We both know that in 9 out of 10 cases its BS. We actually care about you more and we will prove it to you! We offer unlimited live consulting to support each product we offer invariably of the cost.

We offer much more than just marketing. Our products provide health club professionals with Sales Training, Internal Promotions, Sales Tracking Forms and Club Consulting. If you choose to, we will orchestrate the customizing and printing of our products at cost... because that's not how we make our money. Need help. Click here for our support team.

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